When You Change What People Can See You Change What They Can Achieve

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When pressure injury expert panels didn’t have a definition for pressure injury prevention, we helped define it: keep skin intact. When skin stays intact, patients are protected, nurses can focus on care, and preventable pressure injuries disappear.

We pioneered the science of biology-based pressure injury detection, enabling clinicians to see sub-clinical tissue damage days before it becomes visible. What began as a scientific breakthrough has evolved into a global prevention system used by leading healthcare systems.

This is our life’s work: transforming pressure injury prevention and advancing patient safety worldwide.

Our Pillars

Deeply Human

Focused on patients and providers to improve care experiences and modernize care pathways

Driven to Act

The relentless pursuit of new ideas, technology, science, and data to deliver actionable insights and drive lasting change

Evidence-Based

Applying scientific methods, rigor, and knowledge to all that we do, and making investing in research and evidence

The Paradigm Shift

Inspiring innovation in wound care and patient safety through technology, and refusing to accept preventable harm

Our Manifesto

We know that preventable pressure injuries have no place in modern healthcare.

Envisioning a world where pressure injuries are no longer tolerated, we work every day to end unnecessary patient suffering and waste. For every patient, in every care setting, and across care facilities worldwide.

Where others chase risk, we engineer prevention. Our SEM-based care pathway is a pivotal shift in clinical confidence. It is a testament to our work defining a new biomarker, a new category, and a new approach. More than just technology, we partner with you to improve outcomes.

We lead with science rather than assumptions, applying a rigorous approach grounded in biology and safety systems thinking. With resilience and determination, we strengthen our impacts, partnerships, and trust.

And it works. Clinicians, healthcare systems, regulators, and payers seek us out as partners to solve complex pressure injuries together. Join us.

Our Journey

Defining & Engineering Modern Pressure Injury Prevention

Over the past two decades, we have defined the category, technology, and a structured, systematic approach for a safer, healthier future.

2007–2009

Foundational science and SEM concept development
2010 ONWARD

Developing and validating the SEM assessment device
2014 ONWARD

Confirming the clinical and health economic impact in multiple sites of service
2019 ONWARD

International and national validation of SEM assessment as an adjunct to the standard of care
2020 ONWARD

Commercial scaling around the world and building real world implementation data.

Precise SEM Biomarker Detection

Martin shares his deep passion for the company’s mission and its transformative impact on healthcare, as well as his proudest moments as CEO of Bruin Biometrics.