Meet the Team


Martin Burns

CEO, Bruin Biometrics LLC (BBI)

Appointed Chief Executive Officer in 2012, Martin established and led the successful journey of Bruin Biometrics LLC SEM Scanner through FDA de novo Marketing Authorization (2018), CE Marking (2013) and the UK’s National Institute of Health and Care Excellence’ (NICE) Medical Innovation Briefing process (MIB 182, 2019). The SEM Scanner is widely commercially available in North America, Europe, and Australasia with the next generation version of the device – called ProvizioTM SEM Scanner launched in Q1 2020.

Martin earned his BA (1996) at the London School of Economics and Political Science (LSE) and his MBA at UCLA’s Anderson School of Management (2007). Martin’s early career was as a consultant at Deloitte Consulting in the USA, PwC and Arthur Andersen in London.

Martin was a guest lecturer in Medical Marketing, Medical Device Development and Health System Economics at UCLA Anderson’s School of Management between May 2014-July 2017.


Colin Priestly

CCO, Bruin Biometrics LLC (BBI)

Colin joined Bruin Biometrics LLC in 2015 and serves as Chief Commercial Officer based at Bruin Biometrics LLC European Head Office in the UK.

Colin has 35 years’ experience in the healthcare industry during which time he has applied his knowledge and commercial skills to new business start-up, SME and global corporate companies. He has demonstrated decisive management and leadership to drive successful business outcomes built upon an ethos of professionalism, customer service and patient focus.

Colin has been directly involved in the Wound Care sector since 2008 and has worked with recognized global organizations such as Smith & Nephew and KCI Medical.


Aryeh Goldberg

EVP, Commercial Operations, Bruin Biometrics LLC (BBI)

Aryeh joined Bruin Biometrics LLC in 2019 and is located in the LA Head Office serving as the Executive Vice President (EVP) Commercial Operations.

Prior to his current role Aryeh was the Vice President, Corporate Strategy and Growth, for a privately held healthcare company where he led the company’s expansion into the home and community-based care sector since he joined the company in 2012. He also established the company’s senior living development arm, focusing on developing transitional care units and private pay assisted
living/memory care communities in markets deemed core to its long-term strategy.

Prior to this, Aryeh was a Senior Manager in Deloitte Consulting’s Strategy and Operations practice where he assisted C-Suite executives in solving challenging problems across industries including Technology, Insurance, Real Estate, and Manufacturing.

He earned his BS in Finance from Yeshiva University in NY and his MBA from the UCLA Anderson School of Management in Los Angeles, CA.

Have questions about our company, products or pipeline? We'd like to hear from you.

Contact us